Introduction: What is a Performance Marketing Agency?
Digital Performance Marketing is a broad term that explains those marketing practices a company uses to reach its target consumers. Digital performance marketing services include search marketing, paid advertising, display advertising, retargeting, email marketing paid social, content/engagement marketing, and mobile advertising.
A performance marketing agency, also known as a pay-per-performance marketing company, is an advertising agency that specializes in paid search marketing. Pay-per-performance marketing companies provide marketing consulting services, develop search campaigns, manage pay-per-click advertising, and optimize current campaigns. They charge clients based on the success of their campaign.
Why Your Current Marketing Agency Isn’t Working?
Your current performance marketing agency isn’t working for you. Why? Because they don’t understand your goals, your audience, and or your business. They’ve been handed your goals and a general outline of your business and they’ll start producing, but the result is… well, let’s be honest, you have little to no idea what they’re producing. You’re not involved from beginning to end. You’re just paying for the services. Sometimes you expect too much and other times you think you’re getting too much. If you’re in the digital marketing business, you’re not alone.
Performance marketing is one of the most effective advertising channels for smaller companies, and partnering with the right performance marketing agency can pay off big time. Unfortunately, most companies fail to realize that not all performance marketing agencies are created equal, and the partnership is often more business than mutually beneficial. We’ve found that 1) most companies jump at the first opportunity to partner with an agency that’s cheap and claims to come up with plenty of leads, and 2) they’re often disappointed with the results they actually get.
What Makes a Good Marketing Agency?
The marketing industry is one of the most competitive, which is why businesses need to engage top marketing agencies to help boost their marketing campaigns. Effective marketing campaigns focus on branding, message, and conversion. The marketing efforts made by a marketing agency are the ones responsible for making those core elements a reality. But not all marketing agencies are created equal.
Performance marketing is the hottest new marketing trend, but it can be hard to know what a good performance marketing agency is, or is looking for. A good performance marketing agency will be transparent in their processes and will provide analytics to prove that clients’ ROI is increasing. They should also provide multiple reporting options and APIs, along with comprehensive reporting. A good performance marketing agency should be looking for growth, not just looking to make money.
5 Reasons Why You Should Hire a Performance Marketing Agency
Choosing the right performance marketing agency can be tough. There are many agencies to choose from, with different offerings and pricing. Because of this, it is important to take your time and do your research before hiring anyone.
The following are a few factors to consider when working with a performance marketing agency.
- How do the rates and fees work?
- Do the fees cover their entire operational cost or just part of it?
- How is the pricing structured?
- Do they charge for each campaign or for each month of service? These are all important questions to ask.
How do you know which performance marketing agency to choose?
- They have experience. Performance marketing agencies have experience running campaigns in a variety of industries, including travel, finance, education, retail, etc.
- They have a strong track record. When choosing a performance marketing agency, you want one that has a strong track record with companies similar to yours.
- They have the skills. Performance marketing agencies deliver results, and their results come from a combination of proven technologies and best practices.
- They understand your brand. Performance marketers not only have experience running marketing campaigns but are well-versed in the psychology of consumer behavior.
- They deliver results. Performance marketers not only understand the mechanics of marketing but remain updated on the latest trends and news in the space.
What are the Best Techniques Agencies Use in Their Strategy?
When marketing a business, things change quickly and you don’t have the luxury of researching and reinventing the wheel. The way people buy has changed dramatically, but marketing teams often haven’t kept up with this evolution. Performance marketing agencies can help navigate this ever-changing landscape and still generate qualified leads, sales and revenue for your business.
Here are five digital marketing strategies used by performance marketing agencies that will improve your digital marketing efforts.
1. Social Media Marketing
Social media has grown into a powerful marketing tool that engages customers, promotes brand awareness, and drives sales. It’s crucial for performance marketing agencies to utilize social media because it enables potential customers to access valuable information, engage with your brand, and sign up for your newsletter.
2. Email Marketing
Email marketing is one of the most popular digital marketing strategies for performance marketing agencies to communicate directly with their target audience, build brand awareness, and generate leads. An email has the highest ROI of any marketing channel and enables you to build long-term relationships with your customers.
3. Content Marketing
Content marketing acts as a driver of traffic and leads. It allows you to develop your company’s brand awareness, generates leads, and drive sales. Performance marketing agencies can create various types of content, such as blog posts, videos, infographics, and eBooks. Create different content types to target your different audiences.
4. Search Engine Optimization (SEO)
Search engine optimization (SEO) is the practice of increasing a website’s visibility in search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. The technical elements of SEO include editing titles, writing descriptions and content, and coding the titles and text on a website in a way that search engines easily read. The creative elements of SEO include the creative use of keywords in headings, subheadings, and text content.
5. Google Ads
Google ads are text-based advertisements that show up on Google search results and on websites across the web. Businesses use Google Ads to target keywords relevant to their business, so they can direct people searching for particular topics to their website. Businesses pay Google based on the number of impressions (how many ads appear on Google), clicks (how many people click on the ads), and conversions (how many people visit the business’s website or complete the desired action such as buying a product).
How Does an Agency’s Strategy Affect Sales Conversions?
A performance marketing agency’s strategy affects how a sales conversion is managed, but how do you define strategy? Simply put, strategy is the road map to an organization’s performance. A good strategy involves setting goals, assessing the organization’s current performance, and identifying the root causes of problems.
Performance marketing is a type of Internet marketing where marketers pay for results. They create ads, promotions, landing pages, and so on, and then pay a commission to the publisher when those ads are clicked or visitors take the actions they said they would. Performance marketing companies work to manage ad campaigns on several channels, including social media, email, display, mobile, and more.
Performance marketing agencies, a lot like traditional agencies, have a set of strategies they use to achieve their clients’ goals. The most successful performance marketing agencies, however, have a specific strategy designed around improving sales conversions. Performance marketing agencies looking to increase sales conversions will put more time and effort into creating a user-centric website experience, increasing web traffic, and converting leads into potential sales.
How to Find the Best Performance Marketing Agency for You?
Finding the right marketing agency is crucial to maximizing your online performance, and there are several ways to cut through the noise. The first step should be to assess your specific needs and objectives. Are you looking for long-term performance, or are you interested in quick wins? What is your budget, and what kind of results do you want to see? Are you looking at improving the click-through rate of your ads, or do you want to improve performance on the backend of your website?
When you’re looking for Digital Marketing companies, you’ll encounter a lot of companies advertising their services, but how do you know which one to trust? And which one will best help you achieve your KPIs?
Here are some things that you should look for in a performance marketing agency:
- What services does the agency provide?
- What types of clients does the agency serve?
- What is the company’s history?
- What methods does the agency use to track results?
Conclusion
Finding the right performance marketing company that fits your brand’s needs takes valuable time, energy, and money. The wrong company will waste both time and money, and the time and money wasted will only hurt your brand’s reputation.
You should review the company’s website before applying. Read through each service offered to evaluate its relevance and suitability for your brand. Make sure that their marketing goals and methods align with your own. Then, interview them and ask questions directly. This helps you understand if the two companies work well together.