What are Performance Marketing Channels?
The Web has come a long way since the days of the 404s and 500s. Now, when potential customers want to find out more about a business, they can simply search for it on Google. As the number of searches increases, so does the amount of money advertisers get for placing their ads on search engines. But getting to the top of Google search results takes a lot of work. Brands and marketers use performance marketing channels to do this.
Performance-based marketing is measurable marketing. Most advertising campaigns include some form of tracking, but performance marketing takes it a step further. Performance marketing campaigns are marketing channels that report the results of their marketing efforts, usually with some form of tracking or attribution.
How Performance-Based Advertising is Connected with Performance Marketing
Performance-based advertising (or “performance marketing”) has quickly become one of the fastest-growing areas of digital advertising. By leveraging a pay-per-performance model, performance-based advertising bypasses the middle man (traditional advertising), allowing advertisers to access verified audiences in real-time. This ability to reach audiences at scale means advertisers have greater access to target audiences, including Millennials, who are notoriously difficult to reach with traditional advertising.
Performance-based advertising, or performance-based marketing, is a type of advertising that is paid for based on an advertiser’s objective, such as generating leads or sales. This objective is typically achieved with some form of tracking code. This type of advertising works best in digital environments such as mobile, social, and display, as the advertiser can tie their objective to data they collect from digital campaigns.
Performance Marketing Strategy & Why it’s Important for Your Business to Utilize it
When building your marketing plan, one of the first things you’ll need to do is define your marketing strategy. Simply stated, a strategy is an ongoing process of establishing goals, strategies, and tactics for achieving those goals. Without a strategy, your company will be guessing about how to prioritize which strategies to use and when. However, having a strategy in place is only half the battle. Along with defining your strategy, you also need to decide how you will measure your results.
Marketing strategy is a vital aspect of any company. Marketing strategy aims to identify, analyze, and solve problems. Marketing strategy requires thorough marketing research of the market so that it can be established, whether the targeted market is willing to buy the product/service or not.
Check out these fantastic performance marketing channels and see where they take your business.
#1. Social Media Campaigns
Social campaigns can be an extremely effective and lucrative performance marketing channel for brands, with destinations and brands alike pioneering how to sell and acquire customers through social channels. The rise of content marketing and user-generated content has also seen social platforms deliver a huge boost in engagement and content sharing.
Performance marketing is a strategy many digital marketing agencies use to increase brand exposure, drive more traffic, improve conversion rates, and ultimately help clients achieve their goals. One form of performance marketing, social media advertising, is a fast, cost-effective way to reach your online audience. In this increasingly digital world, many marketers are relying on social media ads to reach consumers.
#2. Email Marketing Campaigns
Email marketing is a very powerful and direct way to communicate with your customers and prospects. They allow you to reach your audience directly, with relevant content, increasing the likelihood they’ll respond and engage with your brand. But, it can be difficult trying to figure out where to begin. From coming up with content to crafting the perfect subject line, it’s not an easy task. Luckily, there are performance marketing agencies, that help entrepreneurs create successful email campaigns.
#3. Search Engine Optimization (SEO) Strategies to Boost Your Website Ranking on Google & Bing
Many entrepreneurs already know that SEO is a vital tool for increasing a website’s ranking on search engines, but they often overlook the importance of implementing additional strategies that boost visibility. Fortunately, there are a number of SEO strategies that can be implemented that will not only boost your website’s ranking on Google and Bing, but also improve your conversion rates, website traffic, and brand awareness.
#4. Google Ads
Every successful business has to generate leads. But many businesses struggle to generate enough leads to meet their average sales cycle. This struggle becomes even more difficult when alternative marketing channels are required. Google Ads, sometimes referred to as Pay-Per-Click (PPC) Marketing, can be an excellent solution. Paid advertising allows you to reach qualified prospects searching for products in your industry. Google’s platform gives you the flexibility to choose your budget and adjust your ad spend in real-time.
Google’s Ads platform has many features that can help you reach your audience, whether it’s through search, display, video, or shopping ads. But marketing experts have found that other Google ad formats like Google Shopping and remarketing can also be effective at growing your audience and improving your conversion rate. Google’s advertising platform can be a powerful growth engine for your business, so use it as such and you’ll be well on your way to establishing a loyal user base.
#5. Content Marketing
In today’s world, even small businesses are realizing that traditional ways of reaching potential customers are far too costly. Targeted social media ads are expensive, and while email marketing can be cost-effective, there are so many other options out there that many are overlooking. One such option is a content marketing performance marketing strategy.
Content marketing is the practice of creating and sharing valuable, relevant, and consistent content to attract and convert a target audience. Historically, content marketing has focused on building editorial relationships to deliver a steady stream of organic traffic that increases a site’s authority in its niche market.
How to Utilize Different Types of Performance Marketing Channels For Your Business?
Performance marketing is one of the best ways to drive traffic to your website, but in order to make the most of it, your business needs to utilize different channels. With the multiple channels available, performance marketing can be both confusing and daunting for many businesses.
Performance marketing is a method of attracting customers through online ads, often through search engines. Tapping into key performance indicators (KPIs) is the foundation of performance marketing, and advertisers track which channels attract customers most highly and which channels are yielding the highest lifetime value.
If you have started your own business and you are looking for ways how to market it, you must also pay attention to the performance of your business because without marketing, your business will hardly get customers. Marketing will help get the word out about your services and what you have to offer.
Many traditional marketing channels are losing their effectiveness in today’s highly competitive marketplace. However, performance marketing is a highly effective way to reach your target audience, drive more sales, and grow your business. Performance marketing enables you to go beyond selling products and services, and instead, it enables you to sell your brand to your customers.