Turn Clicks into Customers, Using Our Conversion Rate Optimization Services.

Traffic alone won’t grow your business. Conversions will. At Sqroot, our Conversion Rate Optimization Services help performance-driven brands maximize every visit, click, and scroll on their site. Whether you’re running Meta Ads, Google Ads, or organic traffic campaigns, we make sure you’re not leaking leads or leaving money on the table.

We blend psychology, data analytics, and real user behavior to create CRO strategies that increase conversions, boost ROAS (Return on Ad Spend), and lower CPA (Cost Per Acquisition).

50+ Active Customers

What Does Conversion Rate Optimization Include at Sqroot?

  1. Landing Page Optimization
    We analyze and enhance your high-traffic pages using heatmaps, A/B testing, and scroll-depth tracking to improve engagement and action rates.
  2. Funnel Analysis & Optimization
    From first click to final checkout, we map the entire user journey and identify drop-offs and friction points to plug leaks and improve flow.
  3. Form Optimization
    Confusing forms kill conversions. We simplify and structure lead capture forms to improve fill rates without compromising on quality.
  4. Mobile-First UX Audits
    Over 70% of traffic is mobile. Our CRO experts ensure your website is lightning-fast, responsive, and conversion-optimized on every screen.
  5. Trust Signals & Persuasion Techniques
    We add credibility boosters like testimonials, guarantees, social proof, urgency elements, and contextual CTAs to nudge hesitant users.
Google Ads Dashboard
Why Choose Sqroot for Google Ads

Why CRO is Critical for Performance Marketing

You could have the best Meta ads with 5% CTRs or high-performing Google search campaigns—but if your landing page doesn’t convert, it’s wasted spend. Conversion Rate Optimization acts as the multiplier for your performance marketing efforts. It improves:

  • Conversion Rate
  • ROAS
  • Quality Score (Google Ads)
  • Lead Quality
  • Customer Retention

It’s not just about optimization; it’s about amplifying the impact of every rupee spent.

Our CRO Process - Built for Performance

Performance Marketing

CRO Audit

We perform a full CRO audit to benchmark your current performance and identify high-impact opportunities.

CRO

Hypothesis Building & A/B Testing

We create data-backed hypotheses, implement A/B or multivariate tests, and rapidly iterate based on results.

UGC Ads

User Behavior Analysis

Using tools like Hotjar, Google Analytics, and session replays, we understand how users actually behave, not just what they click.

SEM

Implementation & Tracking

Once we identify what works, we implement at scale and track results with precise KPIs: Conversion Rate, ROAS, CTR, CPA.

Case Studies

47% 16% Generating 6X ROAS
with CAC INR 275
2.3% CTR Increase in Repeats Purchases Reduction in RTOs
23% 6.35% Successful in increasing Repeat Order by 235% 5X ROAS Reduction in RTOs Conversion Rate 3X 360% Successfully Launched
Kartik Aryan's Campaign
700% Conversion Rate Increase in Repeats Purchases Reduction in RTOS
20% 99% Improved ROAS by 200% on
Meta & Google
130% Increase in AOV Reduction in CPC Decrease in Fake Orders
7% 5.5% Got 5X ROAS for Healing Hands on Regional Ads 50% Increase in AOV Conv. Rate on Telugu Ads CTR on Hindi Ads 5.2% 60% Scales ROAS from 0.5X to 6X 8X Growth in Sales in just 6 months Conversion Rate Increase in Pre-paid Orders 3X 8% Cocosutra reduce its RTO by 40% 73% Improvement in ROAS Increase in Prepaid Orders CTRs on Reel Ads 3X 49% No-Fuss improved its Search Impression Share by 92% Increase in Spend Contribution on Google Ad 24% Improvement in Conv. Rate after Implementing Smart Checkout ROAS in first 3 Months
The Face Shop supersox Paws India Athflex Healing Hands Cocosutra NoFuss

Industries We’ve Optimized For

Experience the impact of targeted digital campaigns powered by data and strategy. At Sqroot, we leverage performance marketing to connect with your ideal audience, optimize engagement, and deliver measurable results that fuel business growth.

D2C

D2C eCommerce

BFSI

BFSI (Banking, Finance, Insurance)

Real estate

Real Estate

EDTech

EdTech

off-page-seo service

SaaS & Subscription Models

Client Testimonials

Ready to Scale Smarter?

Great marketing gets traffic. Great CRO gets customers. Book your Free CRO Audit Call with Sqroot today and unlock the real potential of your performance marketing campaigns using our conversion rate optimization services.

Let’s boost your online success!

FREE Performance Marketing Growth Plan — December, 2025

Unlock Your Brand’s Full Potential with a Free Paid Campaign Audit + Free Performance Marketing Plan.
Ready to Scale Smarter, Not Harder?
Get your audit + custom plan and start turning ad spend into predictable growth.

Free Performance Marketing Plan

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