At Sqroot, we deliver performance marketing for D2C brands that moves the needle—not just in vanity metrics like impressions and clicks, but in actual sales, net ROAS, and profitability.
Unlike most agencies that just launch ads and report on CTRs (Click-Through Rates), we act as growth partners. We embed ourselves into your customer journey, auditing each step from the first impression to post-purchase experience. This includes optimizing landing pages, ad creatives, checkout flows, and even return policies—because performance marketing doesn’t end at the ad click.
We also work closely with your team to improve metrics like prepaid order ratio, RTO (Return-to-Origin), and LTV (Lifetime Value)—because sustainable growth comes from understanding the whole funnel, not just running Google Ads or Meta Ads.
Our approach isn’t just about running ads—it’s about running smart ads.
We conduct deep research into your industry, customer behavior, and competitors to design media plans that don’t just spend budgets, but scale profitably.
By combining Meta (Facebook & Instagram) and Google Ads with intent mapping, we identify where your potential buyers are and what messages convert them.
We prioritize Return on Ad Spend (ROAS), while our campaign structure and bidding strategies are built to gradually reduce your Cost Per Acquisition (CPA) over time—ensuring your budget works harder every single day.
From brand discovery to final purchase, we engineer your marketing funnel for sustained performance.
We attract cold audiences using thumb-stopping creatives and compelling hooks, nurture them with value-driven content, and retarget with precision.
Whether your buyer is in the awareness, consideration, or decision stage, we deliver tailored messaging that nudges them to the next step.
Using email flows, WhatsApp automation, and sequential ad storytelling, we don’t just chase conversions—we build a consistent customer journey that builds trust and drives LTV (Lifetime Value).
In the attention economy, creative is king—and testing is the kingdom.
We rapidly prototype and A/B test variations of your ads—headlines, CTAs, video cuts, thumbnails, and ad formats—to discover what hooks your audience and what drives action.
Our creative testing framework helps lift CTR (Click-Through Rate), reduce CPMs, and dramatically improve engagement.
It’s not about “one viral video”—it’s about a repeatable system that uncovers what sells, and then scales it.
Even the best ads fail if your landing page leaks trust or clarity.
We work with your design, tech, or development team (or our own) to ensure your landing pages are conversion-ready—from mobile responsiveness and loading speed to CTA hierarchy, form design, and product storytelling.
We use heatmaps, scroll-depth analytics, and A/B testing to plug drop-offs and continuously improve performance.
The result? Higher engagement, lower bounce rates, and more users turning into buyers.
We’re obsessed with data—but not just for the sake of it.
We use GA4, Meta Pixel, server-side tagging, and CRM integrations to build robust tracking systems that give you clarity on what’s working—and what’s not.
We connect the dots between ad spend and actual revenue, filter out noise, and break performance down by channel, audience, creative, and funnel stage.
With our attribution models (first-click, last-click, data-driven), we help you make decisions based on real ROI—not vanity metrics.
Fashion/Apparel
Skincare/Cosmetics
Food & Beverage
Health/Wellness
Lifestyle/Jewellery
Accessories
Whether you’re selling T-shirts or turmeric gummies, we’ve helped brands like yours scale from ₹5L/month to ₹50L+/month in revenue—without sacrificing margins.
If you’re a D2C brand tired of guesswork and generic agency tactics, Sqroot is your unfair advantage. Let’s build a performance engine that consistently delivers high ROAS, scalable CAC, and long-term growth.
Let’s boost your online success!
