iEmpower Learning targets the K-12 segment providing Leadership & Life Skill Program to Pre-Teens & Teens.

Goal was to improve their lead gen campaigns so that they can achieve a CAC of ₹1000 or under. Its Avg. The program Price was ₹10,000. iEmpower also had an upselling program (high ticket price) to the customer who got converted via the first step of the
funnel.

Used Personalised ads & emailers for the users who were present at every stage of the user journey for eventually pushing them down the funnel from Demo Registration-to- Attend Demo-to-Purchase to the Program.