1. 🎯 Micro-Targeted Local Campaigns
Generic real estate ads waste money. We go granular—targeting by pin code, income segments, micro-markets, and even NRI buyer clusters (e.g., UAE, Singapore, or Tier 2 diaspora from Gujarat and Punjab).
We overlay this with behavioral data:
→ What kind of projects have they explored online?
→ Are they price-sensitive or luxury-first?
→ Are they searching for schools, hospitals, or metro routes nearby?
Each campaign is calibrated for the actual profile of the local buyer – whether it’s a ₹40L compact home in Vasai or a ₹2.5Cr duplex in Juhu.
This results in higher lead quality, better walk-ins, and significantly improved site visit-to-booking ratios.
2. 🏗️ Full-Funnel Real Estate Buyer Journey
Real estate is a long-cycle decision. That’s why we build multi-stage funnels based on your buyer’s mindset:
- Top Funnel (Awareness): Highlight location, brand trust, and lifestyle angle via reels, maps, and stories.
- Mid Funnel (Consideration): Showcase virtual walkthroughs, unit plans, EMI options, RERA certificates, and customer reviews.
- Bottom Funnel (Decision): Push urgency through limited-period offers, bonus amenities, visit invites, and spot-booking bonuses.
We don’t just send traffic to a landing page. We guide the buyer through every stage of decision-making—till they schedule a visit or swipe their booking amount.
3. 📲 Performance-Driven Lead Nurturing
In real estate, speed = success. 90% of leads that don’t hear back in under 5 minutes are lost forever.
We fix this through automation:
- WhatsApp sequences that trigger instantly after a form fill
- Auto-DMs via Instagram for inquiry replies
- Smart call routing to connect leads with available sales agents instantly
- Remarketing touchpoints through Google, Meta, and YouTube
This ensures that interest doesn’t just stay on the screen—it turns into visits and bookings. We’ve seen site visit rates go up by 30–40% when nurturing is done right.
4. 🧠 Behavior-Based Creative Testing
We don’t assume. We test hooks, headlines, and CTAs based on buyer personas:
- For salaried families: “EMI from ₹28K/month”
- For urgency buyers: “Only 3 units left with sea view”
- For investors: “Rental yield up to 7% from Day 1”
- For NRIs: “RERA-compliant, ready-to-move with OC”
We A/B test creatives, videos, and formats across platforms—then scale what’s working.
The outcome? Every rupee spent is optimized for relevance, response, and revenue.
5. 📊 Booking-Linked Reporting
We go beyond lead counts and CTRs. Our reporting is tied to actual business metrics:
- Which ad brought in that ₹1Cr booking?
- Which keyword generated 3 site visits last weekend?
- Which WhatsApp CTA triggered the most floor plan requests?
We integrate ad platforms with your CRM and call tracking tools to track real ROI—not just top-funnel noise.
You’ll know what’s working, what’s wasting money, and where to double down—with clarity, not guesswork.
