Why Most Ads Fail — and How Funnel-Based Marketing Builds Trust & Sales

Ayurveda and wellness products are not impulse buys.

People don’t purchase a herbal supplement, immunity booster, or Ayurvedic skincare oil just by seeing one ad. They think, research, compare, and most importantly — they look for trust.

Yet, most Ayurveda & wellness D2C brands still run ads the wrong way.

At Sqroot, we’ve seen this pattern repeatedly. Brands struggle not because their products are bad — but because their marketing doesn’t match how people actually buy wellness products.

Let’s break this down simply 

How Most Competitors Run Ads (The Wrong Approach)

Most Ayurveda & wellness brands follow a direct sales-only strategy:

• Run Facebook or Google ads
  
• Show “Buy Now”, “Flat 20% Off”, “Limited Time”
  
• Send traffic directly to a product page
  
• Expect instant sales
  

What actually happens?

•  Low conversion rates
• High cost per purchase
• Low trust from new users
• One-time buyers, no repeat sales

Why does this fail?

Because Ayurveda = belief + education + credibility.
You simply cannot shortcut trust.

Why This Approach Fails for Ayurveda & Wellness Brands

Before buying, customers naturally ask:

• Is this product authentic?
  
• Is it safe for long-term use?
  
• Are there side effects?
  
• Does it really work?
  
• Who is the brand behind this product?
  

If your ad asks for money before answering these questions, people scroll away.

That’s exactly where a performance marketing funnel comes in.

What Is a Performance Marketing Funnel?

A funnel is a step-by-step customer journey, not a single ad.

Instead of selling immediately, you:

• Educate
  
• Build trust
  
• Retarget
  
• Convert
  
• Retain
  

This approach aligns perfectly with how people buy Ayurveda & wellness products.

At Sqroot, this funnel-first mindset is the foundation of every high-performing campaign we run.

Stage 1: Awareness – Educate, Don’t Sell

Goal: Make people aware and comfortable

Instead of pushing products, we run education-first content like:

• Ayurveda tips & daily wellness habits
  
• Common health problems & natural solutions
  
• Short educational reels
  
• Doctor or expert-backed explanations
  
• Ingredient benefits & sourcing
  

Example:
“Why most digestion problems start in the gut – explained through Ayurveda”

No selling. Only value.

This builds:

• Brand recall
  
• Authority
  
• Initial trust

Stage 2: Engagement – Build Belief & Credibility

Goal: Make people trust your brand

Now we retarget users who:

• Watched awareness videos
  
• Visited the website
  
• Engaged with posts
  

We show them:

• Real customer testimonials
  
• Before & after stories
  
• Founder’s story & mission
  
• Manufacturing & quality process
  
• Certifications and authenticity proof
  

💡 This is where people think:
“Okay, this brand looks genuine.”

Stage 3: Conversion – Soft Selling Works Best

Goal: Convert warm audiences

Now conversion ads are shown only to:

• Educated users
  
• Engaged audiences
  
• Website visitors
  

Instead of aggressive discounts, Sqroot focuses on:

• Problem–solution messaging
  
• Trial-size or starter offers
  
• First-time buyer benefits
  
• Money-back guarantees
  

Result:

Higher conversion rates
Lower cost per purchase
Better-quality, long-term customers

Stage 4: Retention – Where Real Profits Are Made

Most brands stop marketing after the first sale.
Smart Ayurveda brands don’t.

After purchase, we use:

• WhatsApp education & follow-ups
  
• Product usage tips
  
• Dos & don’ts for better results
  
• Reorder reminders
  
• Subscription & combo offers
  

Ayurveda works over time — retention is everything.

Repeat customers =
Lower ad spend + higher lifetime value + predictable growth.

Funnel-Based Marketing vs Competitor Ads

Final Thoughts

Ayurveda & wellness brands don’t fail because of bad products.
They fail because of short-term, sales-only marketing.

If you:

• Educate before selling
  
• Build trust before asking for money
  
• Nurture customers after purchase
  

Your ads won’t feel like ads.
They’ll feel like guidance.

That’s the power of performance marketing funnels, and that’s exactly how Sqroot helps Ayurveda & wellness D2C brands grow sustainably — not just temporarily.