In today’s competitive fashion market, running ads alone is no longer enough.
Most fashion brands spend heavily on Meta and Google ads but still struggle to get profitable returns. While some brands barely manage 1.5X–2X ROAS, others consistently achieve 4X–6X ROAS — even at scale.

So what’s the real difference?

At Sqroot, we’ve worked closely with fashion and D2C brands and seen one clear pattern:
High-performing brands don’t rely on ads alone — they build performance-driven funnels.

Let’s break this down in a simple way.

How Most Fashion Brands Run Ads (The Average Approach)

Most fashion brands follow a very basic advertising model:

• Launch ads directly to product pages
• Use generic creatives like “Flat 50% Off” or “New Collection Live”
• Focus only on clicks and impressions
• Expect immediate sales from cold audiences

This approach may bring traffic, but it comes with problems:

• Low trust from first-time visitors
• High cost per purchase
• Poor repeat sales
• ROAS stuck at 1.5X–2.5X

Why does this fail?

Because cold users don’t buy immediately — especially in fashion, where fit, style, quality, and brand trust matter a lot.

What High-ROAS Fashion Brands Do Differently

Brands achieving 4X–6X ROAS understand one key thing:

Ads don’t sell. Funnels do.

Instead of pushing products directly, they guide customers step by step — from discovery to purchase to repeat buying.

This is where performance-driven funnel-based marketing comes in.

Sqroot’s Funnel-Based Performance Marketing Framework

At Sqroot, we don’t treat ads as isolated campaigns.
We build full-funnel systems designed to convert and scale profitably.

Here’s how it works 👇

1. Awareness Stage: Build Interest, Not Just Clicks

Instead of selling immediately, we introduce the brand properly.

We use:

• Lifestyle creatives
• Reels showcasing styling, fabric, and fit
• Influencer-style videos
• Brand story ads

Goal:

• Build familiarity
• Stop the scroll
• Warm up cold audiences

This dramatically reduces resistance in later stages.

2. Consideration Stage: Build Trust & Desire

Once people know the brand, we retarget them with trust-driven content:

• Customer reviews & UGC videos
• Styling guides and lookbooks
• “Why this brand is different” messaging
• Best-seller highlights

Goal

• Answer objections
• Build credibility
• Increase intent

This stage is where average brands lose patience — but this is where performance brands win.

3. Conversion Stage: Sell with Precision

Now comes the sales push — but only to high-intent audiences.

We focus on:

• Cart & product page retargeting
• Limited-time offers
• Free shipping or bundle deals
• Clear CTAs and fast landing pages

Because trust is already built, conversions are faster and cheaper — pushing ROAS higher.

4. Retention Stage: Where Real Profit Comes From

Most brands stop after the first sale.
Sqroot doesn’t.

We help fashion brands increase lifetime value using:

• Email & WhatsApp remarketing
• New launch announcements
• Repeat purchase offers
• Loyalty-based campaigns

This is how brands maintain 4X–6X ROAS consistently, even when ad costs rise.

Funnel vs Average Ads: The Real Difference

Why This Works for Fashion Brands

Fashion is emotional.
People buy when they feel confident about the brand, not just the price.

Sqroot’s funnel-based approach:

• Reduces ad wastage
• Improves conversion rates
• Builds long-term brand equity
• Delivers predictable, scalable growth

Final Thoughts

If your fashion brand is stuck at low ROAS, the problem isn’t your product — it’s your strategy.

Ads alone won’t get you 4X–6X ROAS.
Performance-driven funnels will.

At Sqroot, we don’t chase vanity metrics.
We build systems that convert, retain, and scale profitably.

If you want your fashion brand to grow sustainably — not just temporarily — it’s time to move beyond average ads and adopt funnel-led performance marketing.