1. 🎯 Learning-Centric Funnels, Not Just Leads
Most agencies stop at generating a lead—usually a form fill. We go further. Our strategy maps the entire learner journey, from first touchpoint to enrolment and beyond.
We break it into 4 strategic stages:
- Awareness: Spark interest with relatable pain points (e.g., exam stress, career growth fears)
- Trust: Build credibility through faculty highlights, alumni success stories, and platform walkthroughs
- Action: Optimise for demo bookings, trial classes, and application starts with persuasive CTAs and limited-time offers
- Retention: Use CRM, retargeting, and remarketing to convert fence-sitters and re-engage drop-offs
Why does this matter? Because in education, conversion doesn’t end with a click—it begins with engagement. Our goal is not to flood your CRM with unqualified leads. It’s to deliver students who show up, stay, and succeed.
2. 📚 Emotion + Data = Enrollments
Education is rarely a cold, rational purchase. Parents want to feel reassured. Students want to feel seen. Professionals want to feel empowered.
We tap into this with a blend of emotional storytelling and analytics:
- Leverage real student journeys in your ads
- Use emotion-laced landing page copy that reflects ambitions, insecurities, and aspirations
- A/B test visuals and messaging based on click intent and engagement data
Every campaign is grounded in performance metrics (CPL, CPQL, ROAS), but powered by a narrative that makes your audience feel understood. It’s the perfect fusion of heart and science.
3. 🎓 Performance + Purpose
Many agencies can drive traffic. Few can translate a vision into velocity.
Whether your goal is to democratise coding skills, support government exam prep, or improve English fluency for undergrads—we don’t just create ads. We build campaigns that echo your mission.
We translate your purpose into clear messaging across:
- Creative hooks: “Learn job-ready skills in 90 days—no degree needed”
- Ad journeys: Focused on solving a real-world problem
- Community growth: Building WhatsApp cohorts, webinar communities, and Discord servers for student retention
When users see you stand for more than just “online classes,” they stick. They trust. They pay. Because brands with belief outperform brands with just brochures.
4. 🧠 3-Layer Targeting Model
We don’t waste your budget by blindly boosting ads. Our proprietary targeting model works on 3 levels:
1. Intent Layer: Is the user actively searching for a course or just curious? We adjust messaging based on real-time behaviour.
2. Journey Stage Layer: Has the user just visited the site, interacted with a reel, or clicked on a price page? Our retargeting adapts based on where they are in the funnel.
3. Learning Need Layer: Is this user preparing for UPSC, learning data science, or looking for preschool solutions? We bucket them and serve program-specific creatives.
The result? More relevant ads. Lower CAC. Higher CPQL-to-student ratios. And a much healthier marketing ROI.
5. 🌐 Beyond Platforms: Multi-Modal Learning Acquisition
Meta and Google are just two channels. We take a multi-modal approach to performance marketing:
- Partner with YouTube micro-influencers in your niche (e.g., CA prep mentors, coding vloggers)
- Launch WhatsApp-based micro-courses or demo flows that drive deeper interaction
- Build retention audiences via push notifications from your LMS or app
- Run lead gen ads on Quora, Telegram, or OTT banners where your audience is already learning
We believe that the best-performing campaigns don’t just show up—they show up where learning already happens.
