Before getting deep dive into the details of our SEO services let’s first understand that do you ever spend time on how Google Search Algorithm works?

An XYZ SEO expert said, Hey, It’s great…

To create Backlinks Or…
One should create long-form content…
Your Target Keyword in H1 & H2…

Bunch of people who call them SEO experts did a google search and copy-pasted the theory available on www (world wild web) and you believed???

Didn’t you think of validating the information you are hearing from these experts?

Well, we thought it through when we first entered into the world of SEO. Are you keen to learn how SEO works?

Then, you should dump all those SEO experts on YouTube and go and research about different kinds of algorithms which Google keeps on launching once a while to make SEO qualitative for the end user.

Well, to learn you don’t need to go out. Here are 5 key SEO algorithm launched by in last few years. Let me take you on a tour of SEO’s Zoo.

Hummingbird

What if I create my website where after every line I stuff my target keyword without considering the user experience of the website?

#1 SEO Agency in Mumbai….
Best SEO Agency in Delhi…
Top SEO Agency in India…

Ooops!!! We were about to face bash from the Hummingbird algorithm to this page. Oh Lord Google!!! Please forgive me

Confused? Let us simplify this to you,

The hummingbird update was launched in the year 2013 to eliminate keyword stuffing & to improve the quality of the content. This was a big change that was implemented in the search engine to improve the search result quality as well as the speed.

Hummingbird literally had a HUGE impact on a lot of unethical sites whose only objective was to rank their site on the first page using Black Hat SEO techniques.

It busted all the myths related to keyword density & pushed the pages with quality content instead of the pages with high-density keywords.

The conclusion is – Content is the King. Keyword Stuffing is fool’s approach.

Panda

Panda – Google Panda algorithm was released in February 2011, to tackle websites with thin content. Back then there was a common trend of using content farm & article spinner tools.

Article Spinner tool’s objective was to pick a content piece from your site, replace the words with its synonym and create garbage content to rank well on SERP.

This low-quality content was not a good user experience but it manipulated the search results. Panda update helped Google to lower the rank of websites with spammy, copied, and spinned content.
Those websites came out from the radar of panda who replaced their garbage with quality content.

Rest all are still resting in peace (RIP)

It didn’t stop here, after becoming part of the main Google algorithm, google panda updates still punish the websites & throw them away at the backyard of the search engine which follows such malicious strategy for ranking purposes.

Also if you create content that is already present on 1000s of websites out there…. Then too you won’t rank on Google because Panda hates duplicate and plagiarized content.

RankBrain

RankBrain was a 2015 launched Google Algorithm update. It helps Google to understand those queries which had no previous history.

This is a machine learning algorithm that helps Google to evaluate a uniqueness of a query basis on the already available data

If you want to make users land on your page & make them read your content you will have to make this mister your best friend.

Google uses a machine-learning artificial intelligence system called “RankBrain” to help sort through its search results.

Wondering how that works and fits in with Google’s overall ranking system? Here’s what we know about RankBrain.

Google uses RankBrain to sort relevant websites through the billions of pages & find the ones deemed most relevant for particular queries.

Now you know who’s the decider here, if you ever fail to rank your website on the search engine you know whom to blame.

Some tips to get in the minds of RankBrain

• Engage them with your headline & description so a bunch of people can jump on your page.
• Make your content interesting so they stay for a longer duration on your page.

Here’s the pro tip:- Use good images, infographics, stats, etc. to increase the retention rate.

You can take an example of this page too…(make sure you don’t copy exactly the same, otherwise the animals of SEO zoo will come in search of your page)

ThinkBrain appraises all these factors & indicates the Search engine for an => organic push.

Penguin

Here comes the half-brother of keyword catcher Panda.

I meant half because in case you escape the claw of a panda you will get arrested by Mr. Penguin.

With Penguin’s update, Google was successful in penalizing the websites with junk, irrelevant & spammed backlinks.

In the search for heavy backlinks, marketers often try to use shortcuts like purchasing backlinks or creating PBNs (Private Blog Networks). People used to sell link pyramid schemes/services. Post Penguin updates, all these shady strategies were impacted to a drastic level.

Also now Google doesn’t give importance to the count of the backlinks but the quality.

What is the profile of a website which gives backlinks?
What is the position of the links?
Is there any relevance between both websites?
Are Anchor text properly optimized or not?

Are some of the key metrics which Google tracks before giving you a heads-up on the backlink.

Penguin update was launched in 2012 and in 2016 it became a core part of Google’s main algorithm.

Page Layout

The page layout algorithm updates targeted websites with too many static advertisements above the fold. These ads would force users to scroll down the page to see the content.

Google said it would affect only 1% of the website but that 1% will be forced to make a better user experience.

You can see the perfection….

Google said it was changed because they wanted to “provide more relevant search results” and “improve its relevance”.

So, next time if you found what you were looking for on the first few web pages of Google Search then you need to thank Google for this update, for sure.

So, before you try to make people jump on unwanted backlinks & content, remember there will be 2 soldiers to monitor your SEO hooliganism.

Watch video for more details: